The 23 Best Purple Shampoos for Maintaining Blonde Hair

The world may never really know if blondes have more fun. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate a purple shampoo into their wash-day routine. “Purple shampoo works best on silver or blonde hair as it can neutralize the brassiness and provide a brighter, clean tone to the hair,” explains cosmetic chemist Ginger King. “It’s based on color-wheel theory, the same principle people use as it relates to color correction in makeup to minimize imperfections.”

While these products can’t shift your color completely, they can help you maintain the current hue you have. (Oh, and surprise, brunettes can also benefit from purple products to reduce extra warm tones.) Kiyah Wright, a hairstylist and founder of Muze Hair in Los Angeles who works with Jennifer Hudson, Tyra Banks, and Laverne Cox, agrees that those who bleach have the most to reap from using a violet-based alternative once a week. 

However, she advises clients to be careful when using certain purple products because they can stain. “If you have icy-blonde hair and leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it,” Wright cautions. So be sure to read the instructions carefully and make sure you time your session accordingly.

Between drugstore-friendly picks and higher-end options recommended by pro stylists, here are our picks for the 23 best purple shampoos on the market for all of your brass-busting needs.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.


  • Beachwaver Co. Brb Blonde Purple Shampoo

    Infused with a blend of Brazilian blackberries, French apricots, and Tahitian Vanilla, Beachwaver’s BRB Blonde Purple Shampoo smells like hair-care heaven. But the real kicker? The 2020 Best of Beauty-winning Beachwaver duo (the complementary conditioner also won) eliminates brassy tones and brightens blonde tones with utter ease. Coconut oil and shea butter restore moisture and special bond multipliers (which rebuild the internal bonds of your hair follicle) strengthen your hair, so it’ll look healthier than you thought possible.


  • Pravana The Perfect Blonde Shampoo

    Jaxcee, colorist and founder of The Coily Collective currently at Riccardo Maggiore Salon in New York City, says that Pravana’s sulfate-free The Perfect Blonde Shampoo is “not drying like a lot of the old guard,” thanks to a nourishing lineup of amino acids and jojoba, sunflower, and coconut oils. From the same line, she also recommends The Perfect Blonde Conditioner and Masque, especially for double-processed blondes


  • L’Oréal Paris EverPure Sulfate-Free Anti Brass Purple Mask Treatment

    Give your bleached, highlighted, or natural color the deep reset it needs with L’Oréal Paris’s EverPure Sulfate-Free Anti Brass Purple Mask Treatment. In just five minutes once every week, the sulfate-free formula’s hibiscus and purple pigments go to work, targeting brassiness and deep-conditioning hair — so it looks just as fresh as it did when you stepped out of the salon. 

    Sulfate-free formulas are perfect for sensitive scalps since sulfates “can over-strip the skin of oils, which can leave it dry and prone to allergic reactions,” cosmetic chemist Ron Robinson previously toldAllure. 


  • Kératase Blond Absolu

    Leanna M., a colorist and member of The Coily Collective at Riccardo Maggiore Salon in New York City, recommends the Kératase Blond Absolu line — specifically the conditioners and leave-ins — for curly girls. It “helps defy brass on a weekly basis while replenishing your hair,” she says, which can be attributed to a hefty dose of hyaluronic acid. The overnight leave-in serum (pictured above) “gives you that daily shot of platinum to make your hair always look lively,” she points out.


  • Ogx Blonde Enhance + Purple Toning Shampoo

    Ogx’s Blonde Enhance + Purple Toning Shampoo harnesses purple fig and iris to color-correct yellow tones and extend the longevity of your color for just $10 — a pretty impressive feat if you ask us. This drugstore gem also infuses your hair with hydrolyzed keratin for an extra dose of strengthening. Bonus? It smells absolutely incredible, thanks to notes of blood orange, papaya butter, and coconut milk.


  • Mr. Smith Blond

    California-based hairstylist Cherin Choi says Mr. Smith Blond is her top at-home maintenance product. Whereas “shampoos tend to contain sulfates and take out color while depositing.” Blond is a conditioner that enhances your color and infuses hair with almond, lavender, and orange peel oils that repair damaged cells and replenish moisture. She also appreciates that Mr. Smith uses essential oils, versus synthetic ingredients, as fragrances for its collection.


  • DpHue Cool Blonde Shampoo

    “As a professional colorist, I always want to provide my clients with tools that will help them maintain their color in between salon visits,” explains Los Angeles-based colorist Justin Anderson, who works with Jennifer Aniston, Gwyneth Paltrow, and Margot Robbie. “For anyone who has blonde, gray, or white hair, this dpHue Cool Blonde Shampoo is a must. It’s formulated with deep violet pigments that neutralize yellow tones and brassiness while gently cleansing the hair.”


  • Matrix Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo

    Matrix’s Total Results Unbreak My Blonde Sulfate-Free Strengthening Shampoo is part of a collection that also includes a conditioner and leave-in treatment, which claims to leave hair three times stronger when used altogether. But, even if you just use the shampoo, you’re bound to see damage-repairing results. This particular formula contains citric acid (a type of alpha hydroxy acid of AHA) to reinforce weakened hair bonds and maintain a healthy scalp.


  • Clairol Professional Shimmer Lights Conditioner

    Clairol’s Professional Shimmer Lights Conditioner is a “tried-and-true staple that has been around for decades and is a part of many colorists’ personal kits,” says colorist Kadi Lee, who is based in Los Angeles and works with Julia Roberts, Amber Valletta, and Suki Waterhouse. “The formula isn’t too harsh and is pleasant-smelling. And for the cost-conscious, it gives you the most bang for your buck.”


  • Verb Purple Toning + Hydrating Hair Mask

    Like the “mask” in its name implies, Verb’s Purple Toning + Hydrating Hair Mask goes all-in with nourishing ingredients like açai, sunflower seed, and pro-vitamin B5 that leave your hair softer, smoother, and more luscious than before. Violet pigments, of course, swoop in to take care of brassy tones in blonde, gray, and silver hair. While you can leave this treatment in your hair for up to 20 minutes (and as little as five to seven minutes), it’s always a good idea to patch-test first.


  • Framesi Color Lover Dynamic Blonde Violet Shampoo

    Jaxcee also loves busting brass with Framesi’s Color Lover Dynamic Blonde violet shampoo because its pigment is potent enough to “neutralize unwanted yellow tones out of blonde and white hair.” She also notes that fewer suds found in the formula means it’s “great for textured hair because it doesn’t strip the hair of its natural oils,” she adds.


  • Madison Reed Color Therapy Color Depositing Hair Mask in Perla

    Infused with hair-strengthening and shine-boosting ingredients like argan oil, keratin, and ginseng root extract, Madison Reed’s Color Therapy Color Depositing Hair Masks are five-minute conditioning treatments that can be used in-shower two to three times per week in place of conditioner. While there are five shades in all, Perla (pictured above) specifically adds violet tones to neutralize brassiness in blonde or highlighted hair. 


  • Davines Alchemic Shampoo in Silver

    Nikki Ferrara, colorist and founder of Nikki Ferrara Hair Color in New York City, recommends Davines Alchemic Shampoo (and Conditioner) in Silver. “It’s great for removing unwanted yellow tones on blonde hair,” she tells Allure. It’s also infused with vitamin B to deeply moisturize and leave hair with a healthy-looking, shiny finish.


  • Redken Color Extend Blondage Color-Depositing Shampoo

    A 2019 Best of Beauty winner, Redken’s Color Extend Blondage Color-Depositing Shampoo combines violet pigment to eliminate any signs of brassiness and citric acid (a type of alpha hydroxy acid) to repair hair from its core. To avoid any temporary staining, apply the shampoo with disposable gloves. From there, leave it on for three to five minutes and follow up with Redken’s Blondage Conditioner or Hair Mask for best results.


  • Oribe Bright Blonde Shampoo & Conditioner For Beautiful Color

    The Oribe Bright Blonde Shampoo & Conditioner For Beautiful Color duo “has the perfect violet tone, removing brassiness and brightening blonde or silver hair,” explains Los Angeles hairstylist Miles Jeffries, who works with Mariah Carey, Angela Bassett, and Tinashe, to name a few. “When I need more intense brightness, I use them together. If I just want a touch of brightness, I’ll use one or the other, depending on the client.”


  • John Freida Violet Crush For Blondes Purple Shampoo and Conditioner

    This budget-friendly duo, John Freida’s Violet Crush For Blondes Purple Shampoo and Conditioner, deposits crushed violet pigments to help color-treated or highlighted blonde hair look cooler and brighter in as little as one use. That’s pretty impressive. Plus, glycerin keeps hair looking moisturized and healthy.


  • Shu Uemura Color Lustre Shades Reviving Balm in Cool Blonde

    Ferrara is also a fan of Shu Uemura’s Color Lustre Shades Reviving Balm in Cool Blonde, which she says is “amazing for in-between salon visits.” After shampooing, apply this treatment to refresh and intensify platinum tones, as well as to prevent color fading.


  • Pantene Silver Expressions Purple Shampoo

    While blondes can definitely use Pantene Silver Expressions Purple Shampoo, it was created specifically for gray, white, and silver hair. This gentle toning shampoo uses pro-vitamin B5 (also known as panthenol, which moisturizes and strengthens hair) to brighten up white tones and transform gray tones into silky silver. It even has silk extract in the formula.


  • Rusk Deep Shine PlatinumX Shampoo

    Leanna also recommends Rusk Deep Shine PlatinumX Shampoo for at-home toning. Since the pigment is “not too strong,” you don’t have to get nervous about emerging from the shower with purple hair. “Deep Shine is in its name for a reason; it leaves the hair feeling soft and smooth,” she tells Allure. “It works amazingly for softening brass in brunettes, as well as blondes.” The shampoo is infused with wheat protein to balance moisture levels and a combination of honey, lemongrass, verbena, and citrus extracts to brighten your color.


  • Moroccanoil Blonde Perfecting Purple Shampoo

    Moroccanoil Blonde Perfecting Purple Shampoo is formulated with deep violet pigments to counteract unwanted yellow and orange tones in blondes, lightened brunettes, and gray hair, making it an ideal option for at-home color upkeep. Like the rest of the brand’s beloved products, this shampoo is infused with antioxidant-rich argan oil to repair dry hair and seal cuticles.


  • Kevin Murphy Blonde Angel Wash

    “I love using Kevin Murphy’s Blonde Angel Wash on clients because it’s part of a whole blonde routine that works on the health of fragile blonde hair, as well as the color,” says hairstylist Aubrey Marie, who has worked on numerous movie sets including Lady Bird. Another thing about the lavender-infused shampoo: it’s sulfate-, paraben-, and cruelty-free. “It’s a great regimen to send home with my actors because it’s nourishing and gently tones brassiness.”


  • Joico Color Balance Purple Shampoo and Conditioner

    Joico’s Color Balance Purple Shampoo and Conditioner have the “perfect amount of pigment in it without leaving any purple in the hair,” explains Los Angeles-based salon owner Larisa Love. “I also love that it leaves the hair shiny and healthy — not dry.”


  • Celeb Luxury Gem Lites Colorwash in Flawless Diamond

    Ferrara also recommends Celeb Luxury Gem Lites Colorwash shampoo (and conditioner) in Flawless Diamond. This keratin-safe option “helps with the unwanted yellow tones on super light blonde hair,” she says and helps your hair resist fading if going to the salon for a refresh isn’t an option right now.

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