The Power 25: WWD Beauty Incs First Annual Ranking of the strongest brands is a benchmark used by industry professionals and consumers alike. Established in 1991, the ranking takes into consideration consumer perception of 25 different ingredients, including parabens, which are an ingredient found in many cosmetics. For each of the 25 ingredients, there is a corresponding ranking on the market, depending upon how consumer opinion of that ingredient is. The intent of the ranking is to provide consumers with an accurate assessment of each cosmetic’s risk. Consumers who are concerned about the ingredients in their skin care products should always look at the rankings before making a purchase.
There are many factors which influence a cosmetic’s positioning on the WWD list. In addition to the actual composition of the cosmetic itself, there are other important elements which can affect a cosmetic’s rating. An easy way to keep track of which cosmetics are considered the most effective for your particular skin type is to keep tabs on the ingredients listed for each cosmetic.
One good way to research a cosmetic’s effectiveness is to visit the official website of each brand and learn exactly what each one contains. Some brands provide detailed information on their ingredients, including scientific studies that support the strength and/or duration of their effects. Others leave it up to the reader to decide for themselves. It’s generally advisable to choose a cosmetic with extensive research done on its ingredients.
The Power 25: WWD works closely with dermatologists and skin care experts to compile the assessments each brand gives. The company has access to thousands of surveys from people who have used each cosmetic brand. The surveys allow researchers to find out what people want in cosmetics, what works, and what doesn’t. This information is important to both the consumer and the cosmetics industry.
There are cosmetic companies that focus on marketing their products, rather than developing them. These companies rely on celebrity endorsements, infomercials, and marketing campaigns to get consumers to buy their products. Unfortunately, some of these campaigns are fraudulent. Companies can even fool consumers into buying cosmetics that contain harmful chemicals. The Power Behind Making Cosmetics report shines a light on these deceitful practices.
Brand integrity is essential for cosmetics brands to stay in business. A brand name that promotes itself as natural or organic may not be all it takes to ensure consumers are buying safe, natural products. Make sure that any cosmetic you buy contains only natural, certified organic ingredients. Some of the worst cosmetics companies use chemicals that are banned from cosmetics in other countries. It’s the same thing as selling bath and body supplies containing potentially dangerous chemicals that could be harmful to humans.
Beauty is subjective, and there is no “right” or wrong answer when it comes to choosing an anti-aging cosmetic. Each person has their own personal preference, which means that what works for one woman may not work for another. The Power Behind Making Cosmetics reports recommend using a combination of natural ingredients to create the most effective anti-aging cosmetic.
Don’t assume that purchasing a particular brand of makeup will make your appearance any younger. You may not be happy with the results. That’s okay: if you don’t like the product, don’t use it. Make sure you always read the label and follow the directions on the label. If you follow these simple rules, you’ll be able to find a great cosmetic that fits your budget and will help you look better and feel healthier.